ADD

  1. Who is the client, or company you are representing?
  2. What is the product? i am representing Ray ban.
  3. Who is the target audience? people walking.
  4. Where would you expect to see this advertisement? maybe on a wall at the mall because there are ray ban stores there
  5. What kind of lighting are you going to use to make this look professional? some light modifiers
  6. What props do you need? some more glasses different colors and designs.

READ AND WRITE: INTRODUCTION TO USING STROBES

i learned some things from this article:  A Fundamental Introduction to Studio Lighting Equipment here is what i understood, got a little more information on things.

light source;

most lights, regardless of the brand or model, provide heads that come in the form of a strobe surrounded by a reflector. Some, like the Profoto Acute/D4 flash heads, come with a zoom reflector which slides and locks at your chosen position allowing you to further control the spread of light. Their zoom reflector like many others, provides the ability to attach a honeycomb grid for an even more focused spread, or other kinds of light modifiers used for different effects.

professional studio light sources generally fall into one of two categories: you can get a kit with a flash head and a power pack or you can get a moonlight kit.

grips and stands

the extra few bucks you pay will go a long way in protecting your expensive lights when you accidentally loosen a knob. The air-shock will soften the fall of your light, minimizing or even eliminating any damage. They can come with a number of attachments like boom arms that can be mounted onto the stand. These arms allow you to add reflectors, scrims, flags and other modifier and rotate them to any angle you wish.